The Moose Hide Campaign: A Journey Towards Reconciliation

The Moose Hide Campaign is a grassroots, Indigenous-led movement focused on ending violence against women and children. It began in 2011 with a simple act: a father and daughter, harvesting a moose near Highway 16, known as the Highway of Tears in British Columbia. This highway is infamous for the disproportionate number of missing and murdered Indigenous women and girls (MMIWG). Inspired by the tragedy and driven by a desire for change, they decided to tan the moose hide and use it as a symbol for men to take a stand against violence.

The campaign’s core activity is distributing small squares of moose hide to men, boys, and those who identify as male. When they wear the hide, typically pinned to their clothing, they make a commitment to honour, respect, and protect the women and children in their lives and communities. It serves as a visual reminder and a conversation starter, encouraging men to challenge harmful behaviours and attitudes. The act of wearing the hide is not passive; it’s an active pledge to be part of the solution.

Beyond the distribution of moose hide, the campaign provides resources and education about domestic violence, healthy relationships, and reconciliation. Workshops, presentations, and online resources are offered to schools, organizations, and communities across Canada. These initiatives aim to raise awareness, foster understanding, and promote positive change within families and society as a whole.

The Moose Hide Campaign is deeply rooted in Indigenous culture and traditions. The moose itself holds significance as a provider and a symbol of strength and resilience. The act of tanning the hide is a sacred process, representing respect for the animal and the land. By incorporating these elements, the campaign resonates deeply with Indigenous communities while also appealing to a broader audience seeking to address the issue of violence.

The campaign’s impact extends beyond individual pledges. It encourages systemic change by advocating for policies and programs that support survivors of violence, address the root causes of violence, and promote healthy relationships. The Moose Hide Campaign also actively participates in discussions surrounding reconciliation, recognizing that ending violence against Indigenous women and children is intrinsically linked to addressing the historical and ongoing injustices faced by Indigenous peoples.

The success of the Moose Hide Campaign relies heavily on collaboration and partnerships. Indigenous organizations, governments, businesses, and individuals all play a crucial role in supporting the campaign’s mission. By working together, these partners amplify the message of the campaign and contribute to creating safer and more respectful communities for all.

Ultimately, the Moose Hide Campaign is a powerful symbol of hope and a testament to the transformative power of collective action. It’s a call to action for men to step up and become allies in the fight against violence. By wearing the moose hide, men not only make a personal commitment, but they also contribute to a larger movement dedicated to building a future where all women and children are safe and valued.